Behavioural Economics Experiment and Analytics

 Contact: Dr. Manoj Kumar Dash               Dial: 0751-2449818


Objectives and Activities

Behavioural Economics Experiments and Analytics Laboratory (BEE&AL) is dedicated to experimental research on economic decision-making and strategic interactions. Our aims are to provide a platform for the development of ideas, dissemination, and publication of experimental research and to facilitate the running of laboratory experiments within the ABV-IIITM Gwalior. The goal of BEEA&L is to promote research and teaching in the field of behavioral economics and its related interdisciplinary areas.


Scope of Research Work


  1. Consumer Behavior Studies

 a)       How consumers think, feel, reason, and select between different alternatives.

 b)       Contextual studies: How consumer is influenced by his or her environment (e.g., culture, family, signs, media).

 c)       Shopping behaviour: Individual behavior while shopping in a retail store.

 d)       Information processing: Consumer knowledge or information processing abilities and its influence on decisions.

 e)       Motivation studies: Consumer motivation and decision strategies.

 f)        Brand Choice behaviour: Brand selection, impression formation etc.

 g)       Communication studies: Advertising effectiveness, message response, promotion response etc.

 h)       Product Studies: Effect and perception of packaging, Concept Testing, Comparative Evaluation and New Product Preferences

 i)         Pricing studies: Price Sensitivity, Price Evaluation, Price quality Relationship

 Behavioral Economics: Studies psychological aspects that interfere with decision making. Experiments can be designed to study the evolution of rationality.

  1. Behavioural Finance
    1. Behavioral finance
    2. Investment Decisions
    3. Risk studies

 These research activities are designed for IPG MBA students and scholars pursuing Doctoral degree in management.



Location of this laboratory is in room D-213.


Connect with us

ABV-Indian Institute of Information Technology and Management Gwalior, Morena Link Road, Gwalior, Madhya Pradesh, India,474015

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