Dr. Arun Kumar is Assistant Professor in the area of Marketing in Department of Management at ABV-IIITM, Gwalior since January, 2019. His primary areas of interest in teaching and research are: Customer Relationship Management, Consumer Behavior, Service Quality and Business Excellence. Prior to joining ABV-IIITM, Gwalior he has served for more than half a decade at Department of Management, BITS Pilani, Pilani Campus as Assistant Professor. He has also served in the financial services Industry for two years at managerial level. He has published more than 30 papers in the journals and conferences of national and international repute. He has also completed two research projects funded by ICSSR. He also holds AIMA accredited management teacher certification in marketing. He has also been awarded as an outstanding management researcher by AIMS international. He is also serving as a reviewer of the journals of international repute from the publishers namely Emerald, Taylor & Francis and Inderscience.